German prosecutors raid headquarters of Volkswagen and Audi

VOLKSWAGEN SCANDAL

The global automaker cannot seem to navigate past its defeat device scandal. After settling with US regulators, it now must deal with its domestic government that just raided its headquarters.

Many of the environmental regulations may be too stringent. But, the solution was not to cheat the system. Aside from the fines, Volkswagen is spending much more funds in buying back impacted vehicles. Not even considering the brand impact.

In spite of the illegality, the defeat device is clever. Such cleverness should be used to improve the customer experience, rather than erode trust from its customers. While leaders probably costed in the risks of such a program, the non-monetary costs probably outweigh the benefits gained.

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