Supreme Court Rules for American Express in Swipe-Fee Antitrust Case https://www.wsj.com/articles/supreme-court-rules-for-american-express-in-swipe-fee-antitrust-case-1529936932
Besides quality factors, I consider the ability to pay with a card without an additional fee in doing business with a merchant. Do not mind a minimal order amount, but the added charge for using a card rubs me the wrong way.
Understandably, merchants that fall into the small business category face greater hardship in covering swipe fees than larger retailers with greater scale and volume. One can understand business owners offering incentives or requesting other forms of payments to protect their margins.
On the other hand, retailers negatively impact the consumer experience when trying to dictate what payment method consumers can use. Why should consumers lose potential card incentives to help a retailer move product and save on fees? Are the retailers incentives to consumers equal to card incentives lost?
All business owners have to decide whether treating swipe fees as a cost of doing business will grow their customer base. For some it will, others it won’t.