MANIPULATING MARKETS

Adidas Executive, Two Others Found Guilty in College-Basketball Corruption Trial – The Wall Street Journal https://www.wsj.com/articles/adidas-executive-two-others-found-guilty-in-college-basketball-corruption-trial-1540408813

Clear example of an organization using its deep pockets to manipulate college athletics. Interesting that Adidas felt it was alright to violate an organization’s rules as long as it was not directly illegal. The ethical standards must be ineffectively low at Adidas.

College athletics is a difficult industry, as every person and entity is able to financially benefit, but the athletes. Sponsors, universities, non-athlethic departments, and more all gain, but a mere free meal may cost an athlete eligibility.

The NCAA will need to decide how to regulate sponsors and boosters just as effectively as players. Integrity is not isolated to simply recruiting, but throughout every daily operation.

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