CUSTOMER SERVICE SHOULD MATTER

CHICK FIL A

The link to Business Insider article shows how the growing fast food chain is using simple strategy to attract and retain new customers. All too often, consumers accept poor customer service in day to day transactions. Based on our perceptions of how the provider of said service is compensated, we tend to overlook rudeness, laziness, or lack of attention to detail in service received.

Some people fringe at the notion of requesting resolution to poor customer service. Should one wait to provide a bad tip or negative review to resolve frustration over a bad experience? If the situation can be resolved, why not seek resolution, giving the provider a fair chance to do right by its customer. If the provider fails, then negative reviews are fair game.

Businesses should not put customers in that predicament. The key to any successful service business is repeat patronage. Adopting a customer focused operating approach will not only leave customers yearning to come back, but they might bring a new friend or two. Simple steps like manners and gratitude, like Chick FIL A’s approach, will go far in restoring hope for quality customer service.