Per above link to Fox News article, Zapper is providing workers, who struggle to make ends meet in San Francisco, up to $10,000 to migrate to more affordable locations.

Unfortunately, San Francisco is one of the most expensive places to reside in the United States. Many with aspirations of living there will find their dreams dashed if he/she lacks the adequate compensation for desired lifestyle.

Although the tech company may not be able to compensate workers at needed levels, it is providing assistance help workers achieve a more affordable life, while retaining their career opportunity. Workers just need to adjust to a longer commute.

Instead of subsidies, policymakers should consider relocation assistance programs, which could reduce spending while helping those in need. Of course, there are non-monetary factors, but it could be an effective option for some.

German prosecutors raid headquarters of Volkswagen and Audi


The global automaker cannot seem to navigate past its defeat device scandal. After settling with US regulators, it now must deal with its domestic government that just raided its headquarters.

Many of the environmental regulations may be too stringent. But, the solution was not to cheat the system. Aside from the fines, Volkswagen is spending much more funds in buying back impacted vehicles. Not even considering the brand impact.

In spite of the illegality, the defeat device is clever. Such cleverness should be used to improve the customer experience, rather than erode trust from its customers. While leaders probably costed in the risks of such a program, the non-monetary costs probably outweigh the benefits gained.



The link to Business Insider article shows how the growing fast food chain is using simple strategy to attract and retain new customers. All too often, consumers accept poor customer service in day to day transactions. Based on our perceptions of how the provider of said service is compensated, we tend to overlook rudeness, laziness, or lack of attention to detail in service received.

Some people fringe at the notion of requesting resolution to poor customer service. Should one wait to provide a bad tip or negative review to resolve frustration over a bad experience? If the situation can be resolved, why not seek resolution, giving the provider a fair chance to do right by its customer. If the provider fails, then negative reviews are fair game.

Businesses should not put customers in that predicament. The key to any successful service business is repeat patronage. Adopting a customer focused operating approach will not only leave customers yearning to come back, but they might bring a new friend or two. Simple steps like manners and gratitude, like Chick FIL A’s approach, will go far in restoring hope for quality customer service.